Medical practices in Prague are offering free surgical enhancements to nurses as an employment incentive, according to this NY Times article. One nurse opted for breast augmentation and liposuction, free of charge.
The piece raises some interesting ethical questions: While the procedures could certainly be beneficial to individual nurses in the short term, would such a practice harm the nursing profession as a whole?
According to reporter Dan Bilefsky, nurses in the region “insist they are under enormous pressure to look good in a society where attractiveness is often as highly prized as clinical skills.” Critics argue that the incentives could promote an idealized body image for nurses, in a profession already suffering from misconceptions about technical competence. A spokeswoman from the Czech nurses association argues that nurses are still perceived as “low level workers” with little to offer besides manual labor. Nurses after all, aren’t intended to be models, but caregivers that provide an enormous benefit to the medical profession and the public they serve. A misplaced emphasis on their physical appearance could undermine public perceptions of their competence and value.
Still, others may not see any problem with offering incentives through procedures like breast augmentation or rhinoplasty; perhaps they’re analogous to employee discounts at a retailer, vacation packages, or other career perks.
The ethical issues being discussed probably aren’t a product of the incentive programs alone, but rather an objection to the sexism and discrimination that underlie them.
Dysport – the new 
At our Kentucky surgery practice, we believe the consultation is an opportunity to educate our patients and familiarize them with our procedures.
Industry statistics from 2008 indicate a shift in the popularity of certain cosmetic surgery procedures, most notably with breast implants. According to the ASPS, last year marked the first time that breast augmentation procedures surpassed liposuction procedures.
