To correct facial lines and wrinkles, some people on the east coast are spending their money on acupuncture, the ancient Chinese therapy believed to help alleviate a variety of physical ailments and emotional imbalances.

In this youtube video of an ABC News segment, Dr. Bruce Genter, a surgeon well known in Philadelphia is critical of acupuncture as a wrinkle treatment, citing the lack of scientific evidence for that purpose.

But when people claim that it works, are they seeing real results?  If so, is it a cost effective treatment method?

Julia Engstrom, who is featured in the video, says she has undergone Botox treatment and laser treatment in the past. She believes facial acupuncture has improved her skin texture and reduced her wrinkles. Nearing the end of 10 treatments, she says her improvements are a result of improved sleep and relaxation after acupuncture. “I’ve noticed that my skin is a lot smoother, [there’s] a lot less red pigment in there and the wrinkling seems to be a lot less,” Engstrom said.

Acupuncture, a process of strategic needle placement on the body, is said to bring improved health and well-being. In an article for Prevention magazine, licensed acupuncturist and Traditional Chinese Medicine practitioner Phyllis Olson asserts that acupuncture can indeed lessen the appearance of wrinkles. She attributes this to a core premise of acupuncture – that health is reliant upon the healthy flow of chi (energy) in the body, which can be disrupted for a myriad of reasons. Acupuncture treatments are believed to break up energy blockages that prevent optimal blood flow to certain places in the body, improving circulation.

Acupuncturist Beata Maslanka acknowledges that acupuncture doesn’t yield visible results that compare to Botox or other facial fillers, but claims that beauty actually comes from within; when internal imbalances are resolved, people look better overall. Olson agrees, noting that the treatments foster relaxation of facial muscles, thereby reducing wrinkles. “Aside from the light, momentary stings, acupuncture is really quite relaxing,” she adds.

The results Engstrom points to are hard to discern from the video, but one can wonder about the salutary effects of relaxation and optimism. Of course, people also have a tendency to see (and believe) what they want to see.

If acupuncture does produce any wrinkle-relaxing effects, how long can one expect them to last? NYC dermatologic surgeon Barney Kenet, MD tells Prevention: “If acupuncture relaxes the muscles, it might reduce wrinkling temporarily. As for the increased blood flow, at most it will probably give you a temporary rosy complexion–something you don’t want if you have an inflammatory condition such as acne or rosacea,” he warns. “Otherwise, cosmetic acupuncture is relatively harmless.”

Maybe it is harmless if you ignore the cost of acupuncture. The average price is about $60 to $100 per session, with 10 sessions recommended by Olson, followed by monthly maintenance procedures.

In contrast, the average Botox treatment in the US costs $472 and a single treatment will last 3-6 months. By comparison, this makes acupuncture wrinkle treatments appear costly as well as unproven. Dr. Genter, whose Philadelphia Botox patients are offer proof of visible wrinkle reduction, says: ”If it increases your well-being that’s great, I just don’t know that it can make your face look younger.”